Post by account_disabled on Dec 27, 2023 3:11:08 GMT -5
Are you thinking about creating a mobile application for your store? Or maybe you already have it? Regardless of which situation you are in, you should think about investing in the positioning of mobile applications in Google Play and App Store (ASO - App Store Optimization) . Thanks to it, you can increase the visibility of your application in stores and increase the number of users (downloads). What is mobile application positioning and what activities does it cover? Let's check. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range.
Positioning Google Ads campaigns UX optimization MAKE AN WhatsApp Number List APPOINTMENT FOR A FREE AUDIT visible 54 Mobile application positioning (ASO, App Store Optimization) - what is it? Mobile application positioning is the process of improving the visibility of applications in two main application stores - Google Play for Android devices and the App Store for iOS devices. In addition to building visibility, ASO also focuses on increasing the CTR and conversion rates to increase the number of clicks on the application and the number of installations. The scope of positioning mobile applications includes many different activities. Their comprehensive implementation can increase the attractiveness and popularity of the application among users. Positioning mobile applications and SEO in search engines Mobile app positioning is sometimes referred to as app store SEO . In fact, SEO activities in the search engine and positioning of mobile applications have a lot in common - a similar goal (increase in visibility, clicks and conversions) and similar activities (building a link profile, application optimization, keyword optimization).
However, they differ in ranking factors - in ASO, these factors are completely different from SEO ranking factors. [section id="28926"] Ranking factors in the positioning of mobile applications In traditional website and store positioning, the list of ranking factors includes at least 200 elements and is still expanding. In the case of mobile application positioning, there are much fewer ranking factors. These include: title, subtitle and description of the application, Keywords, total number of downloads (application popularity), ratings and reviews. The number of downloads may also be influenced by other elements of the application that are worth optimizing. These are, for example: screenshots and videos from the application available on the application page in the store, application icon, the category in which you will place your application, how the application works (no errors, regular updates). Google Play and App Store - similarities and differences App stores like Google Play and the App Store work the same way. They enable users to search and install applications for Android or iOS devices. However, the algorithm that ranks apps in search results may vary in each store.
Positioning Google Ads campaigns UX optimization MAKE AN WhatsApp Number List APPOINTMENT FOR A FREE AUDIT visible 54 Mobile application positioning (ASO, App Store Optimization) - what is it? Mobile application positioning is the process of improving the visibility of applications in two main application stores - Google Play for Android devices and the App Store for iOS devices. In addition to building visibility, ASO also focuses on increasing the CTR and conversion rates to increase the number of clicks on the application and the number of installations. The scope of positioning mobile applications includes many different activities. Their comprehensive implementation can increase the attractiveness and popularity of the application among users. Positioning mobile applications and SEO in search engines Mobile app positioning is sometimes referred to as app store SEO . In fact, SEO activities in the search engine and positioning of mobile applications have a lot in common - a similar goal (increase in visibility, clicks and conversions) and similar activities (building a link profile, application optimization, keyword optimization).
However, they differ in ranking factors - in ASO, these factors are completely different from SEO ranking factors. [section id="28926"] Ranking factors in the positioning of mobile applications In traditional website and store positioning, the list of ranking factors includes at least 200 elements and is still expanding. In the case of mobile application positioning, there are much fewer ranking factors. These include: title, subtitle and description of the application, Keywords, total number of downloads (application popularity), ratings and reviews. The number of downloads may also be influenced by other elements of the application that are worth optimizing. These are, for example: screenshots and videos from the application available on the application page in the store, application icon, the category in which you will place your application, how the application works (no errors, regular updates). Google Play and App Store - similarities and differences App stores like Google Play and the App Store work the same way. They enable users to search and install applications for Android or iOS devices. However, the algorithm that ranks apps in search results may vary in each store.