Post by habiba123820 on Nov 2, 2024 0:44:37 GMT -5
Did you think you knew everything there was to know about newsletters?
Or maybe you don't really pay attention?
Be aware that small, seemingly insignificant oversights can cause your newsletters to fall into oblivion and partially ruin your email marketing strategy.
Anyway, I advise you to read these next 17 points carefully.
If you find yourself in some of wordpress web design agency them, it's probably because your newsletters deserve a little review...
1. Nobody answers it
And yes. Just because you send an email that is not really addressed and does not expect a response does not mean that it is normal to never receive one.
If your newsletter is of real interest to your recipients, you should receive a few responses (apart from "Please unsubscribe" of course). This is a sign of attention and proof that you intrigue, question, and that your newsletters engage and provoke reactions.
The solution: Make sure to program a valid reply address so that you can receive any replies.
On the other hand, putting a first name as the sender reinforces the feeling of proximity between your readers and you. They will be much more inclined to respond to an email sent by "Romain de MaSociété" than an email from "MaSociété.com".
Also expect to receive negative responses and you should take them into consideration to improve your communication.
2. Your open rates never exceed 15%
15% openings is low. Not catastrophic, but low. Below that, it really starts to be problematic. You're wasting time, money, and energy with unprofitable newsletters.
The solution: The problem here probably comes from the quality of your database. How did you retrieve your contacts? Is your database aging? Are you gradually removing your unsubscribers?
Your contacts must all have been legally collected, they are said to be "opt-in". This implies that they agree to receive your emails.
Avoid the cheap recipient bases that can be found on the internet and which promise you the moon.
Even a small qualified base has potential for your business. So take the time to create yours!
On the other hand, if your database is already a few years old, consider cleaning it by deleting inactive contacts (contacts who never open your emails).
Use email marketing software that scans your recipients for bad addresses, NPAIs, unknown domains, etc.
In short, maintain your databases and above all, don't forget to process unsubscriptions!
3. You have no idea what your average open or click-through rates are
Emailing happens before, during and after.
And when we say after, we are talking about the statistical analysis that follows the sending of your campaigns.
This analysis allows you to gauge the relevance of your message to your contacts. You can then obtain particularly useful data.
The solution: Here are the statistics that you absolutely must monitor to improve your email marketing strategy in the long term:
• Opening rate
• Click rate
• Unsubscribe rate
• NPAI rate
• Reactivity rate
• Reading time
• Most clicked links (exclusive to Sarbacane)
• Geolocation of your recipients
• Most clicked links
• Most used messaging services
• Most used OS
• Most used media (mobile/desktop)
That's a lot, it's true.
But by analyzing them, you will not only be able to judge the effectiveness or not of your emails, but also to better understand your recipients. This is crucial information if you are considering improving the profitability of your campaigns.
Or maybe you don't really pay attention?
Be aware that small, seemingly insignificant oversights can cause your newsletters to fall into oblivion and partially ruin your email marketing strategy.
Anyway, I advise you to read these next 17 points carefully.
If you find yourself in some of wordpress web design agency them, it's probably because your newsletters deserve a little review...
1. Nobody answers it
And yes. Just because you send an email that is not really addressed and does not expect a response does not mean that it is normal to never receive one.
If your newsletter is of real interest to your recipients, you should receive a few responses (apart from "Please unsubscribe" of course). This is a sign of attention and proof that you intrigue, question, and that your newsletters engage and provoke reactions.
The solution: Make sure to program a valid reply address so that you can receive any replies.
On the other hand, putting a first name as the sender reinforces the feeling of proximity between your readers and you. They will be much more inclined to respond to an email sent by "Romain de MaSociété" than an email from "MaSociété.com".
Also expect to receive negative responses and you should take them into consideration to improve your communication.
2. Your open rates never exceed 15%
15% openings is low. Not catastrophic, but low. Below that, it really starts to be problematic. You're wasting time, money, and energy with unprofitable newsletters.
The solution: The problem here probably comes from the quality of your database. How did you retrieve your contacts? Is your database aging? Are you gradually removing your unsubscribers?
Your contacts must all have been legally collected, they are said to be "opt-in". This implies that they agree to receive your emails.
Avoid the cheap recipient bases that can be found on the internet and which promise you the moon.
Even a small qualified base has potential for your business. So take the time to create yours!
On the other hand, if your database is already a few years old, consider cleaning it by deleting inactive contacts (contacts who never open your emails).
Use email marketing software that scans your recipients for bad addresses, NPAIs, unknown domains, etc.
In short, maintain your databases and above all, don't forget to process unsubscriptions!
3. You have no idea what your average open or click-through rates are
Emailing happens before, during and after.
And when we say after, we are talking about the statistical analysis that follows the sending of your campaigns.
This analysis allows you to gauge the relevance of your message to your contacts. You can then obtain particularly useful data.
The solution: Here are the statistics that you absolutely must monitor to improve your email marketing strategy in the long term:
• Opening rate
• Click rate
• Unsubscribe rate
• NPAI rate
• Reactivity rate
• Reading time
• Most clicked links (exclusive to Sarbacane)
• Geolocation of your recipients
• Most clicked links
• Most used messaging services
• Most used OS
• Most used media (mobile/desktop)
That's a lot, it's true.
But by analyzing them, you will not only be able to judge the effectiveness or not of your emails, but also to better understand your recipients. This is crucial information if you are considering improving the profitability of your campaigns.