Post by hasina789956 on Oct 28, 2024 4:33:24 GMT -5
It was an article by Bill Gates in 1996 that popularized the phrase “content is king.” Today, more than two decades later, content marketing continues to demonstrate its relevance and effectiveness in connecting with audiences, establishing a sustained relationship with our audiences and generating profits. In fact, in the last decade and especially in the last five years, several trends in online marketing and the digital world have intensified, which have reinforced the validity of content marketing. Content marketing remains a key technique for attracting potential customers , bringing them closer to the brand and its products, generating interest and trust , reinforcing desire and facilitating conversion , in order to then motivate prescription.
Here are some of the new trends that have reinforced the business potential of content marketing: Banner blindness For several years now, the so-called banner blindness bulk email campaigns has been on the rise. Basically, users have become accustomed to ads . They know where and how they are displayed, so they have learned to ignore them . In fact, the latest statistics show that the CTR of ads is on average only 0.05% , across all formats and placements. High-impact advertising formats, such as interstitials, layers or video layers, are more effective. Since they are designed to be interacted with by the user, they work better if they have the right mix of creativity and placement.
However, the fact that we can only get 5 clicks for every 10,000 impressions leads us to look for more effective alternatives such as content marketing. Ad blockers or ad blockers According to PageFair, 19% of Internet users in Spain currently use an ad blocker . These blockers eliminate or filter a large part of the advertising displayed on a website. They are usually installed directly in browsers, as is the case with AdBlock, one of the most popular. The trend continues to grow and is expected to become almost standard soon . Thus, in January this year, the Chrome browser itself, which represents more than 67% of the global market, incorporated its adblock filter, which discards all advertising materials that do not comply with the requirements of the Coalition for Better Ads.
Here are some of the new trends that have reinforced the business potential of content marketing: Banner blindness For several years now, the so-called banner blindness bulk email campaigns has been on the rise. Basically, users have become accustomed to ads . They know where and how they are displayed, so they have learned to ignore them . In fact, the latest statistics show that the CTR of ads is on average only 0.05% , across all formats and placements. High-impact advertising formats, such as interstitials, layers or video layers, are more effective. Since they are designed to be interacted with by the user, they work better if they have the right mix of creativity and placement.
However, the fact that we can only get 5 clicks for every 10,000 impressions leads us to look for more effective alternatives such as content marketing. Ad blockers or ad blockers According to PageFair, 19% of Internet users in Spain currently use an ad blocker . These blockers eliminate or filter a large part of the advertising displayed on a website. They are usually installed directly in browsers, as is the case with AdBlock, one of the most popular. The trend continues to grow and is expected to become almost standard soon . Thus, in January this year, the Chrome browser itself, which represents more than 67% of the global market, incorporated its adblock filter, which discards all advertising materials that do not comply with the requirements of the Coalition for Better Ads.