Post by account_disabled on Feb 18, 2024 22:29:04 GMT -5
Know what they’re dreaming of. Understand what they’re struggling with so you can help and guide, and overcome their objections. The only way to write high-converting copy is to know exactly what makes your readers tick. Translate features into benefits, and into problems you help to overcome. Sneak into the mind of your reader. Understand how to sell to him. Because that’s the only way to write copy that sells.While there is no shortage of articles that list different headline formulas that you can use on your landing pages, there really isn’t much research available on how these formulas actually perform in real life on real landing pages.
Over the last 4 years I’ve performed about 300 copy-related split tests, and Buy TG Database a great many of them revolved around headlines. In this article we are going to look at 5 common headline formulas and how they perform in real life. These 5 formulas are: loss aversion, asking a question, focusing on benefits, and being super creative. **This article deals exclusively with landing page headlines – not titles for blog posts, etc. Benefits vs. loss aversion vs.
questions I’d like to start off showing you three case studies that examine the effect of three often used headline formulas, the benefit headline, the loss aversion headline, and the question headline. Case study 1: The first case study revolves around a series of headline tests I ran on BettingExpert.com – an online betting forum where tipsters can share experience and tips. The goal of the page is to get prospects to sign up for a membership.
Over the last 4 years I’ve performed about 300 copy-related split tests, and Buy TG Database a great many of them revolved around headlines. In this article we are going to look at 5 common headline formulas and how they perform in real life. These 5 formulas are: loss aversion, asking a question, focusing on benefits, and being super creative. **This article deals exclusively with landing page headlines – not titles for blog posts, etc. Benefits vs. loss aversion vs.
questions I’d like to start off showing you three case studies that examine the effect of three often used headline formulas, the benefit headline, the loss aversion headline, and the question headline. Case study 1: The first case study revolves around a series of headline tests I ran on BettingExpert.com – an online betting forum where tipsters can share experience and tips. The goal of the page is to get prospects to sign up for a membership.